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Trace Margin

Expert Q&A

Which recognised experts should we approach?

Trace Margin research deskSection 06Page 3 of 24Last updated

Build a balanced panel, not a supplier-only roundtable. The following are proposed interview targets, selected from public professional profiles, research and published industry discussions. Reconfirm roles, availability and conflicts before publication.

Proposed interviewee Evidenced expertise Best questions Perspective to disclose
Brad Cleveland ICMI founding partner and senior adviser; contact-centre management author and educator. (schedule.icmievents.com) Workflow selection, outcome metrics, economics, workforce and BPO operating models Adviser and educator; request relevant commercial relationships
Allison Koenecke Cornell Tech assistant professor researching algorithmic fairness and auditing automated speech recognition. (infosci.cornell.edu) Caller variation, accessibility, audit design and evaluator reliability Academic; do not treat historical speech-system findings as current vendor rankings
Marko Vujicic Chief economist and vice president of the ADA Health Policy Institute, featured in the ADA’s 2026 industry outlook podcast. (ada.org) Dental capacity, demand and the economic value of better access Sector economist, not a practice-management integration certifier
Michele Shuster Founding partner at Mac Murray & Shuster; consumer-protection and TCPA adviser, formerly chief of the Ohio Attorney General’s Consumer Protection Section. (mslawgroup.com) Outbound permission, consent evidence, disclosures and launch controls Legal adviser; disclose relevant representation and distinguish general commentary from legal advice
Iliana L. Peters Polsinelli shareholder focused on health-data privacy and security, with previous HHS policy and enforcement experience. (polsinelli.com) HIPAA, data flows, business associates and incident responsibility Legal adviser; request deployment-specific review separately
Kwindla Hultman Kramer Daily co-founder and Pipecat creator, participating in a published 2026 discussion of voice-agent instruction following and evaluation. (coval.ai) Latency, tool reliability, testing and architecture Infrastructure supplier and open-source ecosystem participant
Nikola Mrkšić PolyAI co-founder and CEO; host of its enterprise voice-AI podcast. (poly.ai) Production accountability, enterprise deployment and commercial commitments Voice-agent supplier; seek corroboration from customers
Randi Thompson Identified as service operations manager at Bill Joplin’s Air Conditioning and Heating in ServiceTitan’s June 2026 deployment announcement. (servicetitan.com) Home-services booking, peak demand and frontline operating changes Practitioner featured in supplier marketing; verify results and role directly

Additional seats to recruit: a dental group’s scheduling owner, an enterprise procurement lead, a frontline escalation supervisor, a BPO client-contract owner and a payments assessor. These practitioners should validate operating details that the named experts may not personally own.